Establishing lululemon’s Men’s Outerwear business as Design Lead was an opportunity to define the design ethos and guest experience within a brand known for women’s yoga. The collection spans the activities of Run, Train, Hike, Office Travel and Commute. I rooted the collection in elevated feel, performance and fashion driven tailored aesthetic. I provided guidelines for a team of designers to create Outerwear distinctive from the outdoor industry through raw materials, trims, color as well as fit and features. Starting from scratch required the creation of a cohesive brand expression through logo, quilting, reflectivity, construction, fit and seam lines. Partnerships included tiering the product offering with merchandising, launching innovations with the future concepts team, building parallel offerings with the women’s design team, and building into layering systems with the mainline design team. As international markets grew, my work incorporated feedback from athletes, customers, quality partners and merchandisers across the globe to improve more inclusive designs.